Making credible health podcasts discoverable and accessible is core to our mission — and we don't want cost to be a barrier to that, for both creators and listeners. Basic listings are free because the more credible voices we have in the library, the more useful and relevant it becomes for listeners and creators alike.

For creators seeking additional services and support, we do offer paid membership tiers, including enhanced listings, access to our private community, podcast hosting, monetization support, and consulting. We also generate revenue through sponsorship of our events, awards, and newsletter, as well as display advertising on the platform. Visit our website for more information.

We hear this question a lot, and it's a fair question. It deserves a candid answer.

So, here goes.

The reality is that podcasts don't grow their audience simply because they're listed on a podcast app, website or player. That's true whether your show is listed on Apple Podcasts, Spotify, YouTube, or any other platform.

That's the reality, and no one should promise you anything different.

Podcasters grow their audiences through a sustained combination of marketing and promotional activities. There are too many to list here, and the successful strategy will be slightly different for each creator, topic and audience. It is important to create high-quality content, focus on the listener's experience, promoting and cross-promoting, and connecting with audiences where they spend time such as at events, on social media, on websites, through word-of-mouth recommendations, and, of course, through discovery on podcast apps.

But with millions of shows available on the major podcast platforms like Apple and Spotify, the odds are against your show getting substantial growth simply by being listed on another platform.

Our work across HealthPodcast.org is to help address that, and Health Podcast Library is a part of our strategy to support creators of health podcasts and the people they serve.

What we can tell you is that many of our members have grown significantly during the time they've worked with us. However, we know how hard they work to engage their audiences, and it would be misplaced for us to take credit for their success.

Growth comes from the work creators put in. Health Podcast Library provides a curated destination where credible health content is actively sought out by listeners who already care about quality.

We partner with health organizations, companies and brands. We work with podcast industry companies to make services and solutions accessible. We do outreach to engage and attract new listeners to become podcast listeners, so that when they find your show, they already have confidence in what they're about to hear.

What we can say with confidence is this: you won't find a podcast platform that is more dedicated to elevating, amplifying, and accelerating the access to credible health podcasts than Health Podcast Library.

That's concern is exactly the risk creators have when their show is displayed on Apple Podcasts, Spotify, and YouTube. On those platforms, your show is indexed alongside millions of others with no distinction between what's credible and what isn't.

Health Podcast Library exists specifically to change that. Every show in the library goes through a thorough review process, so you can be confident your podcast is in the company of other credible, evidence-based health content.

Yes — and we encourage it. The more you promote your listing, the more visibility your show gets, and the more valuable Health Podcast Library becomes for everyone in the community. We recommend linking directly to your show's page on Health Podcast Library wherever you promote your podcast.

Yes. We provide a "Listen on Health Podcast Library" badge that you can display on your website, in your email signature, and across your social media channels. We also provide shareable assets to help you let your audience know your show is part of Health Podcast Library.